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SMS (Short Message Service) has become a major tool for Airbnb in China, allowing the company to reach more customers and expand its reach across the country. In a market where many Western companies struggle to establish themselves, Airbnb has found success by embracing local culture and using technology to improve the customer experience. One of the key ways Airbnb has done this is through the use of SMS.
By using SMS, Airbnb is able to communicate with its customers in China more effectively. Whether it's sending a confirmation message, directions to a property or tips on what to do in the area, SMS allows Airbnb to provide timely and relevant information to its customers, without the need for a mobile app or website. This is particularly important in China, where access to the internet can be limited and usage of mobile apps can be relatively low.
Another way Airbnb is using SMS is by using it to verify the identity of its customers. SMS verification is a common practice in China, and Airbnb has adopted this approach to ensure the safety and security of its guests. By requiring guests to provide a valid Chinese phone number and verifying that number via SMS, Airbnb is able to reduce the risk of fraudulent activity and protect both its guests and hosts.
Overall, SMS has become a vital tool for Airbnb in its efforts to succeed in China. By embracing local culture and using technology to enhance the customer experience, Airbnb has been able to establish itself as a leader in the Chinese market. As the company continues to grow, it is likely that SMS will continue to play a key role in its success.